Apple has filed several patents for “smart’ watchbands for the Apple Watch, but AURA Devices has beaten the tech giant to the punch with the AURA STRAP for the smartwatch.
Available for pre-order for $99, it and a companion app for the Apple Watch and iPhone help users measure their body composition (fat/muscle percentage) and hydration levels, track fitness/diet progress and get personalized insights to improve their lifestyle and change health perception according to Stas Gorbunov, CEO of AURA Devices.
“Bioimpedance is the core technology enlarging Apple Watch’s health monitoring abilities,” he says. “Analyzing the upper body, we can track lung performance and changes in breathing, compare them with pulse data and then assess risks of heart failure and notify the user, his/her doctor, or insurer about it if the user authorizes data transfer.”
The AURA Strap will be available online in four different color options. The Coal Strap is available for pre-order right now and will be delivered at the end of March. After the Coal Strap release, more colors will be available.
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