Apple’s Wearables, Home, and Accessories revenue was US$7.88 billion for the fiscal fourth quarter than ended September 26. CEO Tim Cook says this was an all-time record.
He adds that the Apple Watch Series 6 has been extremely well received. For example, in September, the government of Singapore and Apple announced their partnership on the health initiative LumiHealth, a personalized program to encourage healthy activity and behaviors using Apple Watch.
The first-of-its-kind, two-year program was designed by Singapore’s Health Promotion Board in conjunction with Apple as part of the country’s Smart Nation initiative, a national effort to leverage technology to deliver benefits to its citizens and businesses. Created in collaboration with a team of physicians and public health experts, LumiHealth uses technology and behavioral insights to encourage Singaporeans to keep healthy and complete wellness challenges through their Apple Watch and iPhone. The LumiHealth app, designed with user privacy and security at its core, is available in the App Store.
Over 75% purchasing an Apple Watch in the fiscal quarter were new to the product, says Chief Financial Officer Luca Maestri.