Apple’s iPhone reached a record 75.6% market share in the fourth quarter of 2019 in India thanks to strong performance of the iPhone 11 and price drop on previous-generation models, according to the IDC research group — as noted by MSN.
According to Navkendar Singh, research director, IDC India, while the first half of 2019 was relatively slower for Apple, it managed to find growth in the second half.
“It happened on the back of price drops on previous-generation iPhone models (iPhone XR, 7, 8). This, along with affordability schemes like cashbacks, EMIs [equated monthly installment] especially on the e-tailer platforms during the festive quarter of Diwali, led to this growth,” he said.
Buoyed by iPhone 11 sales primarily due to lower launch price and price drop on previous-generation models, Apple registered double-digit growth in India for iPhones in the October-December period), the company’s CEO Tim Cook announced late last month.
IDC says Apple also registered good growth in wearables in India during the period.
“Apple Watch and AirPods have been well received by the Indian consumers. Price reductions on Apple Watch Series 3 and the promotional discounts offered by banks and e-tailer channels on Apple Watch Series 5 made the device a popular purchase among consumers,” Singh said.