Apple’s iPhone was the top-selling mobile phone during Alibaba’s record-breaking 24-hour Singles Day shopping event, according to CNBC.
Chinese players Huawei and Xiaomi were second and third, respectively. Alibaba is a Chine multinational conglomerate specializing in e-commerce, retail, Internet, artificial intelligence, and technology.
Alibaba’s annual event, which is also known as “Double 11” because it falls on Nov. 11 (11/11), raked in record gross merchandise value of 213.5 billion yuan ($30.8 billion). Apple was one of the 237 brands that surpassed 100 million yuan ($14.36 million) in sales during Singles Day, CBNC reports.
Alibaba released a list of products in various categories that had the highest gross merchandise value (GMV), or sales via the e-commerce giant’s various platform. Apple topped the list in the mobile phone category. However, it didn’t release specific figures on the number of units sold or the total GMV brought in by Apple.
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