Apple’s iPhone gains (a little) global smartphone market share in quarter two

Worldwide smartphone shipments declined 8.7% year over year in the second quarter of 2022 (2Q22), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. On the bright side, it was good news for Apple’s iPhone.

2Q22 marks the fourth consecutive quarter of decline for the smartphone market as shipments fell to 286.0 million units in the quarter, about 3.5% lower than forecast.

Apple sold 44.6 million iPhones in 2Q22 for 15.6% global market share, according to IDC. That compares to 44.4 million units and 14.2% market share in 2Q21. 

Samsung sold 62.4 million smartphones in 2Q22 for 21.8% market share, according to IDC. Rounding out the top five global smartphone vendors was: Xiaomi (39.5 million units; 13.8% market share); vivo (24.8 million; 8.7%); and OPPO (24.7 million; 8.6%).

From a regional standpoint, the largest second quarter decline was in Central and Eastern Europe (CEE), as expected, with a 36.5% year-over-year drop as the war in Ukraine continues to hamper the region. However, according to IDC, from a volume standpoint, CEE only accounts for 6% of global shipments, so the biggest draw down on global volumes came from China, which declined 14.3% year over year. Asia/Pacific (excluding Japan and China) (APeJC), which accounts for nearly half of all shipments worldwide, also declined 2.2% in 2Q22. All other regions, except Canada, saw low-to-mid single digit declines.