Apple and production house Furlined were among the winners at the ADC 97th Annual Awards, held last night at New York’s One Club for Creativity, reports AdWeek.
The tech giant’s “Barbers” spot for the iPhone 7 Plus from last May won the ADC Black Cube for Best of Show, with Furlined also winning Production Company of the Year. The ad, choreographed in rhythm to “Fantastic Man” by Nigerian synth-punk artist William Onyearbor — focuses on the iPhone 7 Plus’s Portrait mode.
The ADC Annual Awards, now in its 97th year, honors “the very best in meticulous craftsmanship in the worlds of design, advertising, motion and other commercial creative arts.” The 2018 finalist list included more than 500 winners from 34 countries around the world.
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