China’s smartwatch market didn’t fully recover in the first full quarter after the country’s reopening. Apple’s Apple Watch Series 8 was the best-selling model in the first quarter of 2023 even as the brand’s shipments fell 27% year-over-year, according to Counterpoint Research.
The research group says China’s smartwatch shipments declined 28% year-over-year (YoY) and 16% quarter-over-quarter (QoQ) in the first quarter (Q1) of 2023 to reach their lowest level in 12 quarters.
The top three brands were Huawei, Apple and BBK (imoo). They accounted for nearly 60% of China’s smartwatch market in Q1 2023.