Apple Watch accounts for half of the global smartphone market in the first that of 2020

The global smartwatch market posted a healthy 20% revenue growth in the first half of 2020 despite the COVID-19 pandemic and shipments remaining flat compared to the same period last year, according to the latest research from Counterpoint Research. Apple continued to dominate the smartwatch market both in volume and value. 

The tech giant captured a record half of the market in terms of revenue due to strong demand for the Apple Watch S5 models.

“The smartwatch space remains a popular consumer device segment, compared to the downturn seen in smartphone demand and many other segments in the first six months of 2020 due to the devastation caused by COVID-19,” says Counterpoint Research Senior Analyst Suejeong Lim.”Close to 42 million smartwatches were shipped in the first half of 2020 as wearables continue to see greater demand with consumers becoming more health conscious.”