Apple unveils first look at upcoming French-language fashion saga ‘La Maison’

Apple TV+ has revealed a first look at “La Maison,” the upcoming 10-episode, one-hour, French-language family drama set within an iconic Paris-based high-fashion atelier. 

A behind-the-scenes look at the contemporary, ever-evolving world of fashion and aspirational French elegance and luxury, “La Maison” follows two illustrious, dysfunctional and powerful rival families as they vie for dominance in the cutthroat world of high fashion.

The highly anticipated series will make its global debut with the first two episodes on Friday, September 20, 2024 on Apple TV+, followed by one episode weekly on Fridays through November 15, 2024.

Here’s how the series is described: High fashion meets high stakes in this behind-the-curtain look at how an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family’s iconic and legendary haute couture house, LEDU, hanging by a thread. Perle Foster (Amira Casar), Vincent’s former muse who is still in his shadow, teams up with visionary next-generation designer Paloma Castel (Zita Hanrot) to save, evolve and renew the century-old Maison LEDU. Taking advantage of Vincent’s demise, Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, launches an offensive to acquire what she sees as her most important prize: Maison LEDU. To achieve her goal, anything is fair game, as this is more than acquiring just another brand — it’s about revenge.

“La Maison” stars seven-time César Award nominee Lambert Wilson (“De Gaulle”), César Award nominee Amira Casar (“Call Me by Your Name”), Best Actress César Award winner Carole Bouquet (“En thérapie”), Most Promising Actress César Award winner Zita Hanrot (“Fatima”), Most Promising Actor César Award winner Pierre Deladonchamps (“Stranger by the Lake”), Best Actor in a Supporting Role César Award winner Antoine Reinartz (“Anatomy of a Fall”), four-time César Award nominee Anne Consigny (“Elle”), César Award nominee Florence Loiret Caille (“The Bureau”), rising star Ji-Min Park (“Return to Seoul”) and Most Promising Actor César Award nominee Corentin Fila (“Being 17”).

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial. 

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices.