Apple TV+ selling ads for its soccer programming for $4 million per season

Apple is working to secure an exclusive TV deal with soccer governing organization FIFA, according to The New York Times. 

Apple is selling sponsorships for its soccer programming on Apple TV+, but advertisers shouldn’t expect any traditional viewership data, reports Bloomberg.

The article says that the tech giant hasn’t been seeking buyers for individual ads during the games, but is asking marketers to commit to buy a season-long series of ad placements. 

Bloomberg adds that Apple is selling tech sponsorships for US$4 million a season, but isn’t accepting ads from sports betting companies. 

Apple and Major League Soccer kick off their decade-long partnership tomorrow (February 1) on Apple TV+. Fans can subscribe for $14.99 per month, or $99 per season, on  the Apple TV app. Current Apple TV+ subscribers can add the MLS Season Pass to their subscription for $12.99 per month or $79 per season.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.