The team at Reelgood — a site that allows you to browse, search, and watch TV shows and movies from over 150 services — has taken a look at viewership share for eight major streaming services.
Those are Netflix, Hulu, Prime Video, Max, Apple TV+, Disney+, Paramount+ and Peacock Premium. Reelgood’s data is designed to determine which platform has dominated during this first half of the year.
Currently — and to no one’s surprise — Netflix rules with 17% view ship share as of July 18. The other streaming services’ shares, in descending order, are Amazon Prime Video (15.6%), Hulu (14.8%), MAX (10.8%), Paramount+ (7.8%), Peacock Premium (6.5%), Disney+ (4.6%), and Apple TV+ (2.1%).
Apple TV+’s 2.1% share was up from the first quarter of 2023 (1.8%), but down from 2.6% in the second quarter of the year.
However, this his could be a record-breaking year for Apple TV+ The streamers’ catalog is full of original, scripted content that appears to strike a chord with its subscriber base.
The team at Reelgood has tracked Apple TV+’s performance, catalog growth, and viewership trends to reveal unique insights on what’s fueling Apple TV+’s 2023 momentum. Here are the insights they found on this analysis:
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