Apple TV+ hires former Disney exec as new head of marketing

Ricky Strass, Apple TV+’s head of marketing, is departing after 16 months, reports The Wrap.

Apple TV+ has hired former Disney exec Ricky Strauss  as its new head of marketing, reports Deadline.

Strauss spent more than nine years at Disney, most recently as president of content and marketing for Disney+, where he spearheaded the launch of that service and was president of programming for Hulu and Disney+.

Deadline says that, in his new role, Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for Apple TV+, the service led by Heads of Worldwide Video Zack Van Amburg and Jamie Erlicht. Strauss will be part of Apple’s Marketing Communications team under VP Tor Myhren and is based in Culver City, where he will work closely with the heads of programming and head of publicity and awards, among other teams.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at, for $4.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.