Apple sued for ‘fraudulent claims’ about the size, pixel count of its OLED iPhones

Another day, another lawsuit. Apple is being sued for allegedly making fraudulent marketing claims about both the size and pixel count of its OLED iPhone displays.

“The pixel deception is rooted in the misrepresentation of the Products’ screens, which do not use true screen pixels,” lawyers for plaintiffs Christian Sponchiado and Courtney Davis wrote in a filing with the U.S. District Court for the Northern Districting of California, seen by AppleInsider. “Defendant’s nominal screen pixel resolution counts misleadingly count false pixels as if they were true pixels. This is in contrast to every other iPhone — phones whose screens Defendant directly compares to the iPhone X screen in its effort to mislead consumers into believing that the iPhone X has more pixels (and better screen resolution) than it really does.”

Both size and resolution are misrepresented since Apple ignores the notch and rounded corners the phones have, the suit argues. The plaintiffs want an injunction against the offending practices, plus damage payments directed to everyone participating in the class action.