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Apple ‘Sherlocked’ a lot of apps in its WWDC announcements today

Apple “Sherlocked” a lot of apps in its operating system updates announced at today’s Worldwide Developer Conference. Sherlocking is when Apple introduces a new feature that renders a third-party tool irrelevant.

Among the newly “Shellacked” apps:

° Rectangle, Magnet, and Better Touch Tool, two window resizing apps for the Mac;

° 1 Password, LastPass, Dashlane, and similar password management apps;

° Grammerly, Hemingway Editor, and other writing assistant/proofreading tools;

° Duolingo, a language learning app;

° Spark (and many other email apps);

° Dragon Naturally Speaking, a speech recognition. App;

° Adobe Photoshop Express, an image editing app;

°  Arc Browser, a free web browser;

° 1Blocker, which 1Blocker lets you block ads, trackers, and other unwanted web content;

° Evernote, Notion, and other note-taking web apps.

Getting “Sherlocked” by Apple is nothing new. For example, Here’s a list of apps that TechCrunch says Apple “sherlocked” at its 2022 Worldwide Developer Conference:

° Camo, which was sherlocked by Apple’s continuity feature that allows you to use your iPhone as a webcam.

° Klarna, Clearpay, many others, which were sherlocked by Apple Pay Later.

° Remove.bg, which was sherlocked by Apple’s Visual Lookup feature.

° MyTherapy, Pillbox, which were sherlocked when iOS added medication logging/reminder features.

° Figma’s FigJam, many others, which were sherlocked by Apple’s Freefrom collaboration app.

° Oura, Whoop, which were sherlocked when sleeping tracking was added to watchOS.

Where does the term “Sherlocking” come from? Mac OS 8 and 9’s Sherlock feature could search for content on a user’s computer, but with OS X, it could also pull info from the internet using plug-ins, per “How-To Geek.” In 2001, developer Dan Wood made Watson, a complementary app that expanded what Sherlock could pull — movie showtimes, exchange rates, weather reports, and more.

But when Apple unveiled Mac OS X 10.2, Sherlock could do nearly everything Watson could. Watson had been “Sherlocked.”

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Dennis Sellers

Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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