Apple Services now generate more revenue than Nike and McDonald’s combined

The growth of Apple Services has elevated this segment of Apple’s business to dwarf other firms in terms of generated revenue. Data acquired by Finbold on February 9 indicates that Apple Services recorded a revenue of US$79.4 billion in 2022. 

The revenue emanated from services including Apple Cloud, Apple TV, Apple App Store, Apple Music, Apple Arcade, and Apple Fitness+. According to Finbold, the revenue by Apple Services exceeded that of several established Fortune 500 companies. 

Apple Services surpassed aerospace manufacturer Boeing, which recorded a revenue of $66.6 billion in 2022. Among the selected companies, Intel recorded $63.1 billion, followed by Nike at $49.1 billion. American Airlines, with a revenue of $49 billion.

Other companies trailing Apple Services include beverage giant Coca-Cola at $42.3 billion, Netflix at $31.6 billion, and McDonald’s at $23.3 billion. Interestingly, Apple Services’ revenue for 2022 was more than that of McDonald’s and Nike combined, which stood at $72.3 billion.

The implication of Apple Services revenue

Finbold’s research pointed out the implications of Apple’s focus on its service segment. According to the research report:

Apple’s diversification into services has proven to be a successful move for the tech giant following years of putting in place mechanisms to shift. This success highlights Apple’s long-term goal to migrate the company to services, creating a steadier source of revenue and insulating its earnings growth from the swings affecting its manufacturing unit that has been weighed down by factors such as supply chain constraints.”

With Apple expanding its service offering while targeting new jurisdictions, the revenue from the segment is likely to keep dwarfing other established firms.

Finbold covers news on stocks, cryptocurrencies, banking, and related services.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.