Apple revving its interest in feature films to ‘(almost” Netflix-like levels)

Last week Apple’s WWII drama Greyhound, starring and written by Tom Hanks, has become the largest opening-weekend release ever for Apple TV+, including series that have bowed on the service, sources close to Apple  told Deadline. With that success in mind, Fast Company says the tech giant’s ambitions in feature films are “being amped up to (almost) Netflix-like levels.”

Quoting unnamed sources, the article says Apple is discussing plans to release a dozen new movies a year on Apple TV +, roughly one a month. Two to four of those would be blockbuster-type titles such as Greyhound and Emancipation, the runaway-slave thriller starring Will Smith and directed by Antoine Fuqua that Apple recently acquired for $120 million in a bidding war. Another source told Fast Company that Apple is telling Hollywood that it’s now in the market for more tentpole-like feature films.

Apple TV+ is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, Amazon Fire TV and Roku devices, as well as at tv.apple.com, for US$4.99 per month with a seven-day free trial. 

For a limited time, customers who purchase a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy one year of Apple TV+ for free. This special offer is good for three months after the first activation of the eligible device. For more info, visit apple.com/tvpr.