In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says that Apple’s Vision Pro launch is imminent with retail stores entering preparation mode.
“The device is already shipping in small quantities to warehouses across the US before distribution to Apple retail stores, with the company believing it’ll have enough supply stateside by the end of January for a launch by February,” he writes. “I expect Apple to make an announcement related to the Vision Pro in the next week or so to take some of the spotlight away from CES, which begins Tuesday in Las Vegas.”
Gurman also adds that:
The remaining question around the Vision Pro is if Apple will offer online pre-orders from the get-go. Gurman’s guess is you’ll be able to reserve a Vision Pro on Apple.com, create an appointment time, then go to your closest Apple store to get fitted with the right light seal, band and cushioning.
“This will require a face scan app, which at some point Apple could release to online-only customers to allow purchases without going to a store,” Gurman says. “But it’s plausible proper pre-orders for shipment to customer homes won’t be available at the initial launch.”
Apple’s first “spatial computer” will cost US$3,499 and higher. It’s expected to only be available in limited quantities at first.
This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.
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