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Apple reportedly planning a new AirTag to be unveiled in 2025

In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says Apple is preparing a new version, code-named B589, of the AirTag.

In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says Apple is preparing a new version, code-named B589, of the AirTag.

The product is purportedly scheduled to arrive around the middle of next year, and Apple is already doing test runs with manufacturing partners in Asia. As for what’s new, Gurman says to expect a better chip with improved location tracking, though he wants to see a louder speaker, better battery life and a version optimized for wallets. 

This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.