Apple reclaims its position as the world’s most valuable brand

Five years since it last held top spot, Apple is named world’s most valuable brand in Brand Finance US 500 2021 ranking and Brand Finance Global 500 2021 ranking with a brand value of US$263.4 billion.

Apple has overtaken Amazon and Google to reclaim the title of the world’s most valuable brand for the first time since 2016, according to the latest report by Brand Financel. The brand valuation consultancy says the tech giant has the success of its diversification strategy to thank for an impressive 87% brand value increase.

“Steve Jobs’ legacy continues to flow through Apple, with innovation built into the brand’s DNA,” says Laurence Newell, manger director, Brand Finance Americas. “As Apple reclaims the title of the world’s most valuable brand from Amazon five years since it last held the top spot, we are witnessing it Think Different once again. From Mac to iPod, to iPhone, to iPad, to Apple Watch, to subscription services, to infinity and beyond.”