Apple patent filing involves a ‘creative camera’ for Animoji, Memoji

Apple has filed for a patent (number 10,270,983) for a “creative camera” that involves enhanced use of Animoji and Memoji.

Animojis are one type of this other multimedia content, where a user can select an avatar (e.g., a puppet) to represent themselves. The animoji can move and talk as if it were a video of the user. Animojis enable users to create personalized versions of emojis in a fun and creative way, and Apple thinks equipping them with appropriate vocal inflections would add to the fun.

Memoji is the name used for iOS’s personalized “Animoji” characters that can be created and customized right within Messages by choosing from a set of inclusive and diverse characteristics to form a unique personality. 

The patent filing relates to displaying visual effects in image data. In some examples, visual effects include an avatar displayed on a user’s face. In other examples, visual effects include stickers applied to image data. In some examples, visual effects include screen effects. In still further examples, visual effects are modified based on depth data in the image data.