Apple may have canceled plans for a low-cost Vision Pro

In a new Medium post, analyst Ming-Chi Kuo says Apple may have canceled plans for a low-cost Vision Pro.

The first iteration of the US$3,499 “Spatial Computer” is due in early 2024. However, it apparently will only be available in limited quantities at first. 

“Unless Apple significantly reduces the price of Vision Pro, the anticipated significant shipment growth in Vision Pro shipments starting in 2025 may not materialize,” Kuo writes. “The Vision Pro 2 could enter mass production by the first half of 2027 at the latest, suggesting there may be no hardware updates for the Vision Pro in the coming years.”

He adds that, based on some component suppliers’ maximum production capacity estimates, Vision Pro shipments in 2024 will be at most 400,000–600,000 units, which is less than the market expectation of more than 1 million units.

“From a technical point of view, I believe that the Vision Pro will undoubtedly provide users with an excellent experience,” Kuo writes. “However, the question is why users need this product. The Vision Pro may take longer than the market expects to become the next star product of the iPhone.”