Apple is preparing its biggest-ever presence at the Cannes Lions advertising festival, according to Business Insider.
The tech giant has booked a dedicated space at the iconic Carlton hotel for meetings and panels.
Industry speculation is growing that Apple is preparing a big ads announcement at next month’s Worldwide Developer Conference, notes Business Insider. WWDC23 starts June 5.
The article adds that Apple execs will host meetings, lunches, and drinks events. It’s also purportedly planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering.
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
