Thursday, December 7, 2023
Apple CarOpinionsRumors

Apple may be making progress on an Apple Car, but model one won’t be self-driving

The pictured Apple Car concept is courtesy of Vanarama.

Apple has made advancements with its self-driving system for the “Apple Car” and could use LiDAR sensors from Wenmao, according to the Chinese language site, the Economic Daily News. However, the Sellers Research Group (that’s me) doesn’t think the first model of Apple Car will be self-driving.

I simply don’t think the technology is there. The first Apple Car, per my predictions, will be an electric vehicle with, perhaps, some guided driving features. I don’t think it will arrive until 2025.

I predict that a full self-driving Apple Car won’t roll out until 2027 or beyond. As for pricing, your average person likely won’t be able to afford the vehicle. According to Bloomberg, Apple’s consumer vehicle will start at “under US$100,000.” However, I expect that price to be barely under $100,000.

Other rumors said that Apple wanted its vehicle to come without a steering wheel or pedals, but has decided that such a plan isn’t feasible at this time. And I’ll be shocked if such an automobile is feasible by 2027.

Here’s a round-up of other rumors about the Apple Car:

° Apple currently plans to develop a vehicle that lets drivers conduct other tasks — say, watch a movie or play a game — on a freeway and be alerted with ample time to switch over to manual control if they reach city streets or encounter inclement weather. 

° It will sport an Apple-designed custom processor to power AI (artificial intelligence) functionality.

° It will use the cloud for some AI processing.

° Apple might offer a remote command center that could assist drivers and control cars from afar during emergencies.

° Apple may also offer its own insurance program.

° Apple still hasn’t dialed in on a design for its first vehicle and the team is still working in a “pre-prototype” stage.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.