Apple has 14.6% of the global mobile computing market

On the back of a robust commercial refresh cycle for Windows PCs, the notebook market helped offset a decline in the tablet market in the second quarter of 2019, according to Strategy Analytics. The research group says that Apple and Lenovo combined to take over a one-third share of this market.

Apple pivoted to capture a more significant share of computing device purchases with more keyboard functionality across its product line and the new iPadOS, according to Strategy Analytics. The tech giant has 14.6% of the global mobile computer market as of quarter two.

The global mobile computing device market stayed flat year-on-year in the second quarter of 2019 with 80.1 million units shipped.

The lines between tablet and notebooks are blurring more every day, so it shouldn’t be a surprise to see a mixture of tablet-heavy vendors like Apple and Samsung in the top five alongside PC-heavy vendors like Lenovo, HP, and Dell, says Senior Research Analyst Chirag Upadhyay. Thin-and-light laptops were the most popular segment for the second quarter across commercial clients whether its small, medium or large business groups, while basic slate tablets connect best with consumers as screen sizes grow to accommodate better gaming and video streaming experiences, he adds.