Apple drops from first to fourth place in consumer electronics brand ranking

Engagement Labs, a data and analytics firm that focuses on the social ecosystem and its impact on business, has released its TotalSocial ranking of the top consumer electronics brands in the U.S. based on social influence.

Apple tumbled out of the top spot to land at number four. Although key sub-brands like the iPhone and iPad failed to break into the top 10, the company’s brands collectively dominate consumer conversations, despite not having brand social pages. If all of Apple’s brands were combined into a single score, the parent brand – which recently became the first publicly traded company to reach $1 trillion in value – would easily dominate the number one position, according to Engagement Labs.

The Engagement Labs’ analysis combines offline and online consumer conversations and is based on the firm’s proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in November 2017.