Categories: Archived Post

Apple buys company that specializes in facial recognition technology

Apple has acquired Israel’s Realface, a cybertechnology startup whose facial recognition technology can be used to authenticate users, according to the Times of India. The company developed facial recognition software that offers users a smart biometric login.

Realface was launched in 2014 by Adi Eckhouse Barzilai and Aviv Mader. The Tel Aviv-based firm had raised $1 million prior to Apple scooping it up; it employs up to 10 people. 

Apple purportedly paid “a couple of million” for the purchase. This is Cupertino, California’s fourth acquisition in Israel: Anobit (a NAND flash company), PrimeSense (maker of chips that enable 3D machine vision) and LinX (a maker of miniature multi-aperture cameras designed for mobile devices).

Dennis Sellers

Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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