Another report says Apple’s iPhone 12 mini sales are disappointing

Corroborating other reports, DigiTimes says Apple manufacturing partner, Pegatron, has seen a slowdown in orders for the iPhone 12 mini.

The report, quoting unnamed supply chain sources, blames the poor sales on the pandemic. However, the Sellers Research Group (that’s me) finds it hard to believe since the other iPhone 12 models are reportedly selling like gangbusters.

PCMag lead mobile analyst, Sascha Segan, reported on Dec. 11, 2020, that research from Wave7 indicatied that the iPhone mini isn’t making a big splash when it comes to sales. Key highlights from the report include:

° In its first month of sales, the iPhone 12 mini was the least popular of Apple’s four new iPhone models, accounting for only 4% to 5% of sales at each of the major carriers.

°  Sales reps and carrier stores noted that the 12 mini has the “softest demand.”

° The 12 mini isn’t taking off at prepaid carriers either. Instead, the even less expensive iPhone SE has been the big seller, which is roughly the same size as the iPhone 12 mini, but it costs UA$300 less – which makes sense when it comes to size as a determining factor in a consumer’s purchase.

° The 12 mini is the least popular launch-week iPhone in the past three years.