Adobe adds AI Features to Advance Professional Video Workflows Within Adobe Premiere Pro

Adobe has announced “breakthrough generative AI innovations within Adobe Premiere Pro that will reimagine video creation and production workflows, delivering new creative possibilities that every pro editor needs to keep up with the high-speed pace of video production.”

Ashley Still, senior vice president, Creative Product Group at Adobe, says that they’ll enable users to streamline editing all videos, including adding or removing objects in a scene or extending an existing clip. These new editing workflows will be powered by a new video model that will join the family of Firefly models including Image, Vector, Design and Text Effects. 

Still adds that Adobe is continuing to develop Firefly AI models in the categories where it has deep domain expertise, such as imaging, video, audio, and 3D and will deeply integrate these models across Creative Cloud and Adobe Express. 

Adobe also announced upcoming general availability of AI-powered audio workflows in Premiere Pro, including new fade handles, clip badges, dynamic waveforms, AI-based category tagging and more. From the company’s press release: 

• Generative Extend: Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions. This breakthrough technology solves a common problem professional editors run into every day, allowing them to create extra media for fine-tuning edits, to hold on a shot for an extra beat or to better cover a transition.
• Object Addition & Removal: Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk.
• Text to Video: Generate entirely new footage directly within Premiere Pro. Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage.